In its 2022 Year-End Music Revenue Statistics, the Recording Industry Association of America estimated the industry’s “Synchronization Royalties” value at $328.5 million, a 24.8% increase from 2021. Synchronization existed for decades, but the trend of it revitalizing classic songs has exploded in the 21st century. Consequently, it enjoyed its own virality on TikTok. Recent films like The Batman are now inexplicably linked with counterparts like Nirvana’s “Something In The Way.” The dreary song did more than score the film’s initial trailer, it became the quintessential theme to Robert Pattinson’s broody portrayal of Bruce Wayne. In the simplest terms, synchronization is when licensed music is, as the name suggests, synced with a visual medium like film, television, or video games. The music industry took notice it was time to cash in. 4 on the Top 200.īy November, the album had sold more than three million units with Spotify streams up over 100%. The rap collective’s ruthlessly raw and unfiltered debut album by the same name failed to grace the Billboard Hot 100 during its 1988 debut, but after a month in theaters nearly three decades later, Straight Outta Compton peaked at No. Painting a vivid picture of Los Angeles’ inner city on the big screen, the 2015 Straight Outta Compton biopic, depicting the rise and fall of N.W.A., cemented the staying power of sync in the modern age of music consumption. The Sopranos and Journey aren’t the only example of pop culture taking an old song and giving it new life. “For them to use our song at the end of it is probably the highest compliment ever for that song.” And we haven’t had any other hit records beyond what we did in the ’80s,” Journey founding member Neal Schon told People Magazine four days after the finale aired. This phenomenon falls under an industry-wide term and licensing agreement known as sync. And by November of 2008, the song had soared to claim double-platinum status with over 2 million digital copies sold. Straight Outta Compton is currently available to stream on HBO Now and HBO Go.Between the Sunday night finale and the following Tuesday, sales for “Don’t Stop Believin’” skyrocketed by 482% on iTunes. See it and then ask yourself if it deserved to be nominated for more than just a screenplay Oscar. My brain tells me Spotlight and Mad Max are superior films but my heart loved Straight Outta Compton. Powerful and provocative, if you have not seen it yet, now is the perfect time to discover the most culturally relevant movie of 2015. Even though Spotlight was better directed, with a masterful screenplay and superior performances and Mad Max: Fury Road was a greater technical cinematic achievement, no film from 2015 moved me more and was as profoundly emotionally engaging as Straight Outta Compton. In January I called Straight Outta Compton the best movie of the year and it won Best Picture at the Pan and Slam Awards. I have been praising this film for almost a year now ever since I saw it in theaters last August. I am really rethinking the Oscars from last year.” Mission accomplished. Stars: O’Shea Jackson Jr., Corey Hawkins, Jason Mitchell by Jason KoenigsbergĪ friend of mine recently came up to me and said, “Hey Jay, I just saw Straight Outta Compton on HBO and wow.
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